LinkedIn Sales Navigator Masterclass Course
Register for this course
We are committed to delivering this course in multiple training formats to accommodate your needs. Our state-of-the-art learning facilities ensure a comfortable and engaging experience. With our flexible face-to-face training calendar, you can select any classroom course and have it delivered at a venue of your choice, offering you unparalleled convenience and exceptional value.
Course Overview
This masterclass is designed for sales professionals, marketers, and business leaders who want to master LinkedIn Sales Navigator as a strategic tool for lead generation, relationship building, and pipeline acceleration. Participants will explore advanced features like intent signals, TeamLink, Smart Links, and CRM integrations, while learning how to craft personalized outreach that converts.
With a focus on social selling, AI-enhanced targeting, and ethical engagement, this course provides a hands-on, results-driven approach to modern B2B prospecting.
Course Duration
5 Days
Target Audience
- B2B Sales Professionals and Account Executives
- Business Development and Partnership Managers
- Marketing and Demand Generation Teams
- Entrepreneurs and Consultants targeting enterprise clients
- CRM and RevOps professionals integrating LinkedIn into sales workflows
Personal Impact
- Gain confidence in using LinkedIn as a primary B2B sales channel
- Build a portfolio-ready outreach and lead-generation strategy
- Strengthen their ability to personalize outreach at scale
- Stay ahead of trends in AI-powered prospecting and social selling
Organizational Impact
- Improve lead quality and sales velocity through targeted outreach
- Increase ROI from LinkedIn Sales Navigator investments
- Build internal capacity for scalable, CRM-integrated prospecting
- Strengthen brand presence and trust through employee advocacy
- Foster a culture of data-driven, ethical sales engagement
Course Level: Intermediate
Course Objectives
By the end of this course, participants will be able to:
- Optimize their LinkedIn profile for credibility and conversion
- Use Sales Navigator’s advanced filters, alerts, and lists to build ICP-aligned pipelines
- Leverage buyer intent signals and TeamLink for warm introductions
- Craft high-response InMail and connection request sequences
- Integrate Sales Navigator with CRMs like HubSpot and Salesforce
- Track performance and refine outreach using analytics and A/B testing
Course Outline
Module 1: LinkedIn Profile Optimization for Sales
- Building a trust-based personal brand
- Profile elements that convert: headline, summary, featured content
- Social proof and credibility boosters
Module 2: Sales Navigator Deep Dive
- Advanced search filters, lead lists, and saved accounts
- TeamLink, Smart Links, and tagging strategies
- Setting up alerts and workflows for daily prospecting
Module 3: Prospecting & Outreach Strategy
- Identifying buyer intent signals and job change triggers
- Crafting personalized InMail and connection messages
- Sequencing outreach for cold, warm, and referral-based leads
Module 4: CRM Integration & Pipeline Management
- Syncing Sales Navigator with HubSpot, Salesforce, or Zoho
- Lead tagging, notes, and activity tracking
- Using job alerts and saved searches to trigger outreach
Module 5: Social Selling & Thought Leadership
- Engaging with content to build visibility and trust
- Commenting, sharing, and tagging strategies
- Using LinkedIn posts and newsletters to nurture leads
Module 6: Analytics, Reporting & Optimization
- Measuring connection rates, InMail response, and lead conversion
- Using Sales Navigator dashboards and GA4 for attribution
- A/B testing messaging and refining ICP filters
Module 7: Ethics, Compliance & Best Practices
- Ethical social selling vs. spam outreach
- Data privacy, consent, and platform compliance
- Building long-term relationships, not just transactions
Module 8: Case Study – Scaling Pipeline with Sales Navigator
- Real-world example of a B2B company that scaled using LinkedIn
- Strategy, execution, KPIs, and lessons learned
- Application to capstone project
Module 9: Capstone Project
- Design and present a full LinkedIn Sales Navigator strategy
- Include profile optimization, lead list, outreach sequence, and CRM integration
- Peer review and instructor feedback
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued a Skillstate Institute certificate.
TRAINING VENUE
The training will be held at a Skillstate Institute Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
Email: info@skillstateinstitute.org
Phone: +254100920301
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our Training Centre or at a convenient location. For further inquiries, please contact us on:
Email: info@skillstateinstitute.org
Phone: +254100920301
PAYMENT
Payment should be transferred to our Skillstate Institute account through a bank on or before the start of the course. Send proof of payment to info@skillstateinstitute.org