LinkedIn Sales Navigator: Advanced Lead Generation & Social Selling Course
Register for this course
We are committed to delivering this course in multiple training formats to accommodate your needs. Our state-of-the-art learning facilities ensure a comfortable and engaging experience. With our flexible face-to-face training calendar, you can select any classroom course and have it delivered at a venue of your choice, offering you unparalleled convenience and exceptional value.
Course Overview
This course equips sales, marketing, and business development professionals with advanced techniques to leverage LinkedIn Sales Navigator for hyper-targeted lead generation, relationship building, and deal acceleration. Participants will explore AI-powered filters, InMail strategies, CRM integration, and real-time engagement signals to build a repeatable, scalable B2B prospecting system.
With a focus on social selling, personal branding, and data-driven outreach, learners will leave with a complete toolkit to outperform competitors and close deals faster in today’s digital-first sales environment.
Course Duration
5 Days
Target Audience
- B2B sales professionals and account executives
- Business development and partnership managers
- Marketing and demand generation teams
- Entrepreneurs and consultants targeting enterprise clients
- CRM and RevOps professionals integrating LinkedIn into sales workflows
Personal Impact
- Gain confidence in using LinkedIn as a primary B2B sales channel
- Build a portfolio-ready outreach and lead generation strategy
- Strengthen their ability to personalize outreach at scale
- Stay ahead of trends in AI-powered prospecting and social selling
Organizational Impact
- Improve lead quality and sales velocity through targeted outreach
- Increase ROI from LinkedIn Sales Navigator investments
- Build internal capacity for scalable, CRM-integrated prospecting
- Strengthen brand presence and trust through employee advocacy
- Foster a culture of data-driven, ethical sales engagement
Course Level: Foundation
Course Objectives
By the end of this course, participants will be able to:
- Optimize their LinkedIn profile for credibility and conversion
- Use Sales Navigator’s advanced filters and alerts to build ICP-aligned lead lists
- Craft high-response InMail and connection request sequences
- Track buyer intent signals and engagement behavior
- Integrate Sales Navigator with CRMs like HubSpot and Salesforce
- Build a repeatable, ethical, and data-backed social selling system
Course Outline
Module 1: Optimizing Your LinkedIn Profile for Sales
- Transforming your profile into a lead magnet
- Personal branding for trust and authority
- Profile optimization checklist: headline, summary, media, endorsements
- Outcome: Create or refine a high-converting LinkedIn profile
Module 2: Mastering Sales Navigator Tools & Features
- Deep dive into smart filters, lead lists, and alerts
- Boolean search, TeamLink, and tagging strategies
- InMail best practices and note-taking workflows
- Outcome: Build targeted lead/account lists based on ICPs
Module 3: Lead Qualification & Engagement Strategy
- Identifying buyer intent signals (job changes, content engagement)
- Designing multi-touch outreach workflows
- Writing personalized, high-response InMails and follow-ups
- Outcome: Launch a 3-step outreach sequence with measurable KPIs
Module 4: CRM Integration & Pipeline Management
- Syncing Sales Navigator with HubSpot, Salesforce, or Zoho
- Lead tagging, notes, and activity tracking
- Using job change alerts and saved searches to trigger outreach
- Outcome: Build a CRM-integrated lead management workflow
Module 5: Social Selling & Thought Leadership
- Building trust through content engagement and value-driven messaging
- Commenting, sharing, and tagging strategies
- Using LinkedIn posts and newsletters to nurture leads
- Outcome: Develop a weekly social selling engagement plan
Module 6: Analytics, Reporting & Optimization
- Measuring connection rates, InMail response, and lead conversion
- Using Sales Navigator dashboards and GA4 for attribution
- A/B testing messaging and refining ICP filters
- Outcome: Build a reporting framework for LinkedIn outreach
Module 7: Case Study – Scaling with Sales Navigator
- Breakdown of a B2B company that scaled its pipeline using LinkedIn
- Strategy, execution, KPIs, and lessons learned
- Application to the capstone project
Module 8: Capstone Project
- Design and present a LinkedIn Sales Navigator prospecting strategy
- Include profile optimization, lead list, outreach sequence, and CRM integration
- Peer review and instructor feedback
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued a Skillstate Institute certificate.
TRAINING VENUE
The training will be held at a Skillstate Institute Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
Email: info@skillstateinstitute.org
Phone: +254100920301
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our Training Centre or at a convenient location. For further inquiries, please contact us on:
Email: info@skillstateinstitute.org
Phone: +254100920301
PAYMENT
Payment should be transferred to our Skillstate Institute account through a bank on or before the start of the course. Send proof of payment to info@skillstateinstitute.org