Influencer Marketing Strategy & Campaign Execution Course
Register for this course
We are committed to delivering this course in multiple training formats to accommodate your needs. Our state-of-the-art learning facilities ensure a comfortable and engaging experience. With our flexible face-to-face training calendar, you can select any classroom course and have it delivered at a venue of your choice, offering you unparalleled convenience and exceptional value.
Course Overview
This course equips participants with the skills to plan, launch, and manage high-impact influencer marketing campaigns across platforms like Instagram, TikTok, YouTube, and LinkedIn. Learners will explore influencer discovery tools, contracting and negotiation, campaign tracking, and ROI measurement, all while aligning with brand values, audience psychology, and regulatory compliance.
With a focus on micro-influencers, AI-powered vetting, and cross-platform storytelling, this course prepares professionals to build authentic partnerships that drive engagement and conversions.
Course Duration
5 Days
Target Audience
- Brand managers and digital marketers
- Social media strategists and campaign leads
- PR professionals and communication officers
- Entrepreneurs and startup founders
- Agencies managing influencer campaigns for clients
- Influencers looking to work with brands
- Marketing and communications students
Personal Impact
- Gain confidence in managing influencer campaigns from pitch to post
- Learn to use AI tools for influencer discovery and performance tracking
- Build a portfolio-ready campaign strategy and reporting framework
- Strengthen negotiation, briefing, and compliance skills
Organizational Impact
- Increase brand reach and trust through authentic influencer partnerships
- Improve campaign ROI with data-driven influencer selection and tracking
- Build internal capacity for scalable, compliant influencer execution
- Strengthen brand equity through community-driven storytelling
- Leverage influencer content across paid, owned, and earned channels
Course Level:
Course Objectives
By the end of this course, participants will be able to:
- Understand the influencer marketing ecosystem and how to navigate it.
- Identify and vet influencers using platforms like Upfluence, TikTok Creator Marketplace, and LinkedIn Creator Mode
- Design influencer campaigns aligned with brand goals and audience personas
- Negotiate contracts, set KPIs, and manage deliverables
- Track performance using GA4, Brevo, and influencer analytics dashboards
- Ensure compliance with FTC, GDPR, and platform-specific disclosure rules
- Build long-term influencer relationships and ambassador programs
Course Outline
Module 1: Influencer Marketing Landscape
- Evolution of influencer marketing
- Types of influencers: nano, micro, macro, and AI-generated
- Trends: authenticity, niche communities, and social commerce
Module 2: Audience & Platform Strategy
- Mapping audience personas to platform behavior
- Choosing the right platform: TikTok, Instagram, YouTube, LinkedIn
- Aligning influencer content with funnel stages
Module 3: Influencer Discovery & Vetting
- Tools: Upfluence, Aspire, TikTok Creator Marketplace
- Vetting for engagement quality, audience authenticity, and brand fit
- AI-powered influencer scoring and fraud detection
Module 4: Campaign Planning & Briefing
- Setting objectives, KPIs, and creative direction
- Crafting influencer briefs and content guidelines
- Budgeting and compensation models
Module 5: Contracts, Compliance & Ethics
- Influencer agreements and usage rights
- FTC, GDPR, and platform-specific disclosure rules
- Cultural sensitivity and brand safety
Module 6: Campaign Execution & Collaboration
- Content review and approval workflows
- Real-time collaboration and feedback loops
- Managing timelines and deliverables
Module 7: Paid Amplification & Cross-Channel Integration
- Boosting influencer content via Meta Ads and TikTok Spark Ads
- Integrating influencer content into email (Brevo), landing pages, and social ads
- UGC licensing and repurposing
Module 8: Analytics & ROI Measurement
- GA4, Brevo, and platform-native analytics
- Tracking reach, engagement, conversions, and sentiment
- Reporting frameworks and optimization loops
Module 9: Case Study – Multi-Platform Influencer Campaign
- Breakdown of a successful influencer campaign across TikTok, Instagram, and YouTube
- Strategy, execution, KPIs, and lessons learned
- Application to capstone project
Module 10: Capstone Project
- Design and present a full influencer marketing campaign
- Include influencer selection, brief, KPIs, and reporting plan
- Peer review and instructor feedback
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued a Skillstate Institute certificate.
TRAINING VENUE
The training will be held at a Skillstate Institute Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
Email: info@skillstateinstitute.org
Phone: +254100920301
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our Training Centre or at a convenient location. For further inquiries, please contact us on:
Email: info@skillstateinstitute.org
Phone: +254100920301
PAYMENT
Payment should be transferred to our Skillstate Institute account through a bank on or before the start of the course. Send proof of payment to info@skillstateinstitute.org