Google Analytics Course
Register for this course
We are committed to delivering this course in multiple training formats to accommodate your needs. Our state-of-the-art learning facilities ensure a comfortable and engaging experience. With our flexible face-to-face training calendar, you can select any classroom course and have it delivered at a venue of your choice, offering you unparalleled convenience and exceptional value.
Course Overview
This course is designed to help participants understand the full potential of Google Analytics in tracking, measuring, and analyzing website performance. This course will guide participants through setting up Google Analytics, tracking user behavior, interpreting data, and using insights to drive business decisions. Participants will also learn how to optimize Google Analytics for eCommerce, marketing campaigns, and user experience improvements.
Course Duration
5 Days
Target Audience
- Digital marketing professionals looking to improve their data analysis and reporting skills.
- Business owners who want to leverage data for better decision-making.
- Web developers and designers interested in learning how to use Google Analytics for website optimization.
- Anyone interested in understanding how to collect and analyze website data to drive business growth.
Personal Impact
- Gain expertise in Google Analytics, a crucial tool for data-driven decision-making.
- Improve your ability to analyze website performance and user behavior effectively.
- Become proficient in setting up goals, events, and tracking metrics relevant to your business or projects.
- Gain confidence in interpreting data and presenting it in actionable reports.
Organizational Impact
- Equip organizations with the ability to make data-driven decisions to optimize website performance.
- Enhance marketing strategies through better understanding and use of website analytics.
- Improve user experience by using Google Analytics insights to identify issues and opportunities for improvement.
- Save time and resources by implementing efficient data tracking and reporting processes.
Course Level:
Course Objectives
- Learn how to set up Google Analytics and navigate its interface.
- Understand key metrics and how to interpret them for actionable insights.
- Master advanced tracking techniques, including goals, events, and custom reports.
- Gain the ability to analyze traffic sources, user behavior, and conversion paths.
- Learn how to use Google Analytics for optimizing marketing campaigns and improving website performance.
Course Outline
Module 1: Introduction to Google Analytics & Setup
Understanding the Google Analytics Interface and Features
Setting Up a Google Analytics Account and Property
Installing Google Analytics Tracking Code on Your Website
Understanding Key Metrics: Sessions, Users, Pageviews, Bounce Rate
Navigating Through Google Analytics Reports (Audience, Acquisition, Behavior)
Case Study/Project: Set up Google Analytics for a website and explore the key reports to gather basic insights on user behavior.
Module 2: Audience Insights & Behavior Analysis
Understanding Audience Demographics and Interests
Analyzing User Behavior: New vs. Returning Users, Engagement, Time on Site
Behavior Flow: Understanding User Paths on Your Website
Segmenting Your Audience for Deeper Analysis
Customizing Dashboards and Reports for Audience Insights
Case Study/Project: Segment website traffic and analyze the behavior of a specific user group (e.g., visitors from social media or organic search).
Module 3: Tracking Campaigns & Traffic Sources
Understanding Acquisition Reports: Organic, Paid, Referral, and Direct Traffic
Setting Up UTM Parameters for Tracking Campaigns
Analyzing Traffic Sources and Identifying High-Performing Channels
Evaluating Marketing Campaign Effectiveness
How to Leverage Google Analytics for SEO and PPC Campaigns
Case Study/Project: Set up UTM parameters for an email marketing campaign and analyze its performance in Google Analytics.
Module 4: Goals, Events, and Ecommerce Tracking
Setting Up and Tracking Goals (Destination, Duration, Pages per Session)
Event Tracking: Understanding Custom Interactions (Downloads, Video Views, Button Clicks)
E-Commerce Tracking Setup for Online Stores
Setting Up Enhanced Ecommerce Reports and Tracking Conversions
Understanding Conversion Rates and How to Improve Them
Case Study/Project: Create and track a goal (e.g., form submission) on a website, and analyze the conversion rate.
Module 5: Reporting, Custom Reports, & Advanced Features
Creating Custom Reports to Track Key Metrics
Using Google Analytics Intelligence and Custom Alerts
Analyzing Data Using Multi-Channel Funnels and Attribution Models
Introduction to Google Tag Manager for Advanced Tracking
Using Google Analytics for Data Visualization and Reporting
Case Study/Project: Create a custom report that tracks the performance of a specific marketing channel or campaign and analyze its impact on website goals.
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued a Skillstate Institute certificate.
TRAINING VENUE
The training will be held at a Skillstate Institute Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
Email: info@skillstateinstitute.org
Phone: +254100920301
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our Training Centre or at a convenient location. For further inquiries, please contact us on:
Email: info@skillstateinstitute.org
Phone: +254100920301
PAYMENT
Payment should be transferred to our Skillstate Institute account through a bank on or before the start of the course. Send proof of payment to info@skillstateinstitute.org