Digital Marketing, Email, Social Media & Online Brand Visibility Course
Register for this course
We are committed to delivering this course in multiple training formats to accommodate your needs. Our state-of-the-art learning facilities ensure a comfortable and engaging experience. With our flexible face-to-face training calendar, you can select any classroom course and have it delivered at a venue of your choice, offering you unparalleled convenience and exceptional value.
Course Overview
This course equips professionals and entrepreneurs with the skills to design and execute integrated digital marketing campaigns that enhance brand visibility, foster audience engagement, and drive conversions. Participants will explore the synergy between email marketing, social media strategy, and brand storytelling, using tools like Brevo, Meta Business Suite, and AI-powered content creation.
With a focus on cost-effective strategies, data-driven decision-making, and cross-platform consistency, learners will leave with a complete toolkit to elevate their brand’s digital footprint.
Course Duration
5 Days
Target Audience
- Marketing and communications professionals
- Entrepreneurs and small business owners
- Social media and content managers
- Sales, business development, and brand professionals
- Anyone seeking to boost their organization’s online presence
Personal Impact
- Gain confidence in executing digital campaigns across platforms
- Build a portfolio-ready strategy and content suite
- Strengthen their ability to use AI and automation tools effectively
- Stay ahead of trends in digital visibility and engagement
Organizational Impact
- Improve digital presence and customer outreach
- Increase campaign performance and marketing ROI
- Build internal capacity for scalable, data-driven marketing
- Ensure compliance with global privacy and accessibility standards
- Foster a culture of innovation and digital fluency
Course Level: Intermediate
Course Objectives
By the end of this course, participants will be able to:
- Build and manage professional email and social media campaigns
- Create compelling digital content aligned with brand identity
- Grow audience engagement through targeted messaging
- Use analytics to measure campaign performance and optimize results
- Improve brand visibility through both organic and paid strategies
Course Outline
Module 1: Digital Marketing & Online Brand Visibility Essentials
- Understanding the current digital marketing landscape
- Key elements: email, social media, SEO, content, and analytics
- Building a cohesive digital brand presence
Module 2: Email Marketing Strategy & Automation
- Building segmented email lists and lead magnets
- Designing responsive campaigns using Brevo and Mailchimp
- Automation flows: welcome series, re-engagement, and promotions
- A/B testing and performance tracking
Module 3: Social Media Strategy & Platform Optimization
- Choosing the right platforms: Threads, TikTok, LinkedIn, Instagram
- Content planning, scheduling, and engagement tactics
- Tools: Meta Business Suite, Canva, Buffer
- Influencer collaboration and community building
Module 4: Content Creation & AI Tools
- Using ChatGPT and Jasper for content ideation and copywriting
- Visual storytelling with Canva and Adobe Express
- Repurposing content across platforms for maximum reach
- Aligning content with brand voice and audience intent
Module 5: Analytics, SEO & Campaign Optimization
- GA4 and platform-native analytics for performance tracking
- SEO basics for visibility: keywords, meta tags, and content structure
- Measuring ROI and refining strategy based on data
- Dashboards and reporting frameworks
Module 6: Ethics, Accessibility & Compliance
- Data privacy (GDPR, Kenya Data Protection Act)
- Email compliance and unsubscribe best practices
- Inclusive content and accessibility standards
- Ethical use of AI and automation in marketing
Module 7: Case Study – Integrated Digital Campaign
- Breakdown of a successful cross-channel campaign
- Strategy, execution, KPIs, and lessons learned
- Application to the capstone project
Module 8: Capstone Project
- Design and present a full digital marketing strategy
- Include email, social media, content, and analytics plans
- Peer review and instructor feedback
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued a Skillstate Institute certificate.
TRAINING VENUE
The training will be held at a Skillstate Institute Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
Email: info@skillstateinstitute.org
Phone: +254100920301
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our Training Centre or at a convenient location. For further inquiries, please contact us on:
Email: info@skillstateinstitute.org
Phone: +254100920301
PAYMENT
Payment should be transferred to our Skillstate Institute account through a bank on or before the start of the course. Send proof of payment to info@skillstateinstitute.org