GxP (Good Practice Guidelines) Courses
Enroll now and future-proof your digital marketing career.
Power Your Digital Marketing Career with Future-Ready Skills
Step into the forefront of digital innovation with our cutting-edge Digital Marketing Courses designed to equip you with the skills, tools, and strategies that define today’s digital economy.
Enroll now and future-proof your marketing career. The digital world won’t wait, why should you?
Google Ad Words Course
This course provides participants with the tools, strategies, and knowledge required to effectively create and manage Google Ads campaigns. By the end of the course, participants will be proficient in setting up ad campaigns, targeting the right audience, and optimizing for better performance to drive measurable results. The course combines theoretical insights with practical application to ensure that participants gain both a deep understanding and hands-on experience.
Integrated Digital Marketing Strategies Course
The course looks at the digital marketing process, online & mobile advertising platforms, and how they relate to each other as well as to offline media. Most digital marketing disciplines are covered (search, display, programmatic trading, mobile, social, etc.) to give participants a great overview of all things digital.
Google Analytics Course
This course is designed to help participants understand the full potential of Google Analytics in tracking, measuring, and analyzing website performance. This course will guide participants through setting up Google Analytics, tracking user behavior, interpreting data, and using insights to drive business decisions. Participants will also learn how to optimize Google Analytics for eCommerce, marketing campaigns, and user experience improvements.
Digital Marketing Strategy and Online Advertising Course
This comprehensive course is designed to equip participants with the knowledge and skills to create, execute, and optimize comprehensive digital marketing strategies. The course covers a wide range of topics, including content marketing, social media advertising, search engine marketing (SEM), and data-driven decision-making. By focusing on the latest tools and techniques, participants will learn how to effectively reach target audiences, increase brand awareness, and drive business growth through online channels.
Social Media Advocacy Strategies Course
This comprehensive course provides participants with the knowledge and skills to leverage social media platforms for effective advocacy campaigns. The course covers how to build, manage, and amplify advocacy efforts through social media, focusing on key trends and tools to create impactful campaigns that engage and mobilize audiences. Participants will learn how to use social media to build relationships, increase brand awareness, influence public opinion, and create movements that resonate with their target audiences.
Affiliate Marketing Strategy & Execution Course
This course delivers a deep dive into the mechanics and mastery of modern affiliate marketing. Designed for today’s digital entrepreneurs, marketing professionals, and developers, it explores high-performance affiliate strategies using AI-powered content tools, GA4 analytics, and social commerce integrations. Learners will gain practical skills for planning, launching, and optimizing affiliate campaigns with measurable ROI, informed by ethical practices and data-driven decision making. By leveraging platforms like Elementor, TikTok Shop, Jasper AI, and PartnerStack, participants leave equipped to build scalable, brand-aligned, and compliance-ready affiliate ecosystems.
Strategic Social Media Marketing & Brand Engagement Course
This course empowers professionals to design and execute high-impact social media strategies that drive engagement, brand loyalty, and measurable ROI. Participants will explore platform-specific storytelling, AI-enhanced content creation, community building, and data-driven campaign optimization. With a focus on ethical influence, audience psychology, and emerging platforms like Threads, TikTok Shop, and LinkedIn Audio Events, learners will gain the tools to lead social-first campaigns that align with business goals and cultural trends.
Digital Marketing & Online Brand Visibility Course
This course equips participants with the skills to design, execute, and optimize digital marketing strategies that elevate brand visibility and drive measurable growth. Learners will explore SEO, SEM, social media, email marketing, inbound funnels, and analytics, all through the lens of the evolving digital landscape. With a strong emphasis on AI-powered content creation, cross-platform integration, and ethical data practices, this course prepares professionals to lead digital transformation initiatives that resonate with modern audiences and deliver ROI.
Advanced YouTube Marketing & Monetization Strategy Course
This course is designed for professionals, creators, and marketers ready to scale their YouTube presence using advanced content strategies, AI automation, and data-driven optimization. Participants will learn how to grow subscribers, increase watch time, and monetize content through ads, affiliate links, sponsorships, and YouTube Shopping. With a focus on faceless video production, YouTube SEO, community engagement, and channel branding, learners will leave with a complete toolkit to build a sustainable and scalable YouTube business.
Email Marketing & Automation with Mailchimp & Brevo Course
This course equips participants with the skills to plan, design, and execute high-performing email marketing campaigns using Mailchimp and Brevo. Learners will explore list segmentation, automation workflows, A/B testing, and performance analytics while mastering the art of crafting emails that convert. With a focus on AI-powered personalization, GDPR-compliant practices, and cross-platform integration, this course prepares professionals to lead email strategies that drive engagement, retention, and ROI.
Digital Copywriting and Content Marketing Course
This course empowers professionals to craft persuasive, platform-specific content that drives engagement, conversions, and brand loyalty. Participants will master the art and science of digital copywriting, blending storytelling, SEO, AI-assisted writing, and content funnel strategy to meet the demands of today’s fast-moving digital landscape. From landing pages and email sequences to blog posts and social media captions, learners will gain hands-on experience creating content that resonates with diverse audiences while aligning with brand voice and business goals.
Influencer Marketing Strategy & Campaign Execution Course
This course equips participants with the skills to plan, launch, and manage high-impact influencer marketing campaigns across platforms like Instagram, TikTok, YouTube, and LinkedIn. Learners will explore influencer discovery tools, contracting and negotiation, campaign tracking, and ROI measurement, all while aligning with brand values, audience psychology, and regulatory compliance. With a focus on micro-influencers, AI-powered vetting, and cross-platform storytelling, this course prepares professionals to build authentic partnerships that drive engagement and conversions.
Digital Media & Integrated Marketing Strategy Course
This course empowers professionals to design and execute data-driven, omnichannel marketing strategies that align with business goals and audience behavior. Participants will explore the full spectrum of digital media, from owned and earned media to paid campaigns, AI-enhanced content, and cross-platform storytelling. With a focus on customer journey mapping, performance analytics, and ethical personalization, learners will leave equipped to lead integrated campaigns that deliver measurable impact across web, social, email, and mobile.
Social Media & Civic Engagement Strategy Course
This course empowers public sector professionals, civic leaders, and digital strategists to design and host inclusive, accessible, and impactful online civic engagement initiatives. Participants will explore how to use social media platforms, AI tools, and mobile-first strategies to foster dialogue, gather input, and build trust with diverse communities. With a focus on digital equity, community co-creation, and real-time engagement, learners will gain the skills to lead participatory campaigns that are transparent, ethical, and measurable.
Applied Social Media Strategies for Public Sector Communication Course
This course equips public sector professionals with the skills to design, manage, and evaluate social media strategies that foster citizen engagement, transparency, and public trust. Participants will explore how to use social media platforms and AI tools to deliver timely, inclusive, and compliant communication across diverse communities. With a focus on crisis communication, content creation, and cross-platform strategy, learners will gain hands-on experience using tools like Brevo, Canva, and AI-powered moderation to manage public interaction and drive policy awareness.
Social Media Analytics & Performance Optimization Course
This course equips professionals with the skills to collect, interpret, and act on social media data to drive strategic decisions. Participants will explore platform-native analytics, third-party dashboards, and AI-powered sentiment analysis to measure campaign performance, audience behavior, and brand health. With a focus on real-time insights, cross-platform attribution, and ethical data use, learners will gain the confidence to lead data-informed social strategies that align with business goals and audience expectations.
Behavioral Economics & Neuromarketing Strategy Course
This course explores how psychology, neuroscience, and behavioral economics intersect to shape consumer decisions. Participants will learn to apply cognitive bias frameworks, neuromarketing tools, and behavioral design principles to influence perception, pricing, messaging, and UX. With a focus on ethical persuasion, AI-enhanced testing, and brain-based branding, learners will gain practical skills to design campaigns that resonate deeply and convert consistently—across digital, physical, and sensory touchpoints.
Effective B2B & Trade Marketing Strategy Course
This course equips professionals with the strategic and tactical skills to design, execute, and optimize B2B and trade marketing initiatives. Participants will explore how to build value-driven relationships, support channel partners, and align sales and marketing to drive measurable growth. With a focus on AI-powered lead generation, partner enablement, and data-driven campaign planning, learners will gain practical tools to thrive in complex B2B ecosystems, whether targeting wholesalers, distributors, or enterprise clients.
Digital Marketing, Email, Social Media & Online Brand Visibility Course
This course equips professionals and entrepreneurs with the skills to design and execute integrated digital marketing campaigns that enhance brand visibility, foster audience engagement, and drive conversions. Participants will explore the synergy between email marketing, social media strategy, and brand storytelling, using tools like Brevo, Meta Business Suite, and AI-powered content creation. With a focus on cost-effective strategies, data-driven decision-making, and cross-platform consistency, learners will leave with a complete toolkit to elevate their brand’s digital footprint.
LinkedIn Sales Navigator: Advanced Lead Generation & Social Selling Course
This course equips sales, marketing, and business development professionals with advanced techniques to leverage LinkedIn Sales Navigator for hyper-targeted lead generation, relationship building, and deal acceleration. Participants will explore AI-powered filters, InMail strategies, CRM integration, and real-time engagement signals to build a repeatable, scalable B2B prospecting system. With a focus on social selling, personal branding, and data-driven outreach, learners will leave with a complete toolkit to outperform competitors and close deals faster in today’s digital-first sales environment.
LinkedIn Sales Navigator Masterclass Course
This masterclass is designed for sales professionals, marketers, and business leaders who want to master LinkedIn Sales Navigator as a strategic tool for lead generation, relationship building, and pipeline acceleration. Participants will explore advanced features like intent signals, TeamLink, Smart Links, and CRM integrations, while learning how to craft personalized outreach that converts. With a focus on social selling, AI-enhanced targeting, and ethical engagement, this course provides a hands-on, results-driven approach to modern B2B prospecting.
Strategic Brand Management: Building Iconic, Data-Driven Brands Course
This course equips professionals with the strategic thinking and practical tools needed to build, manage, and evolve powerful brands. Participants will explore how to define brand purpose, craft compelling narratives, measure brand equity, and align internal culture with external perception. With a focus on AI-enhanced brand storytelling, customer-centric positioning, and multi-platform consistency, learners will gain the skills to lead brand transformation in a fast-changing, values-driven marketplace.