Email Marketing & Automation with Mailchimp & Brevo Course
Register for this course
We are committed to delivering this course in multiple training formats to accommodate your needs. Our state-of-the-art learning facilities ensure a comfortable and engaging experience. With our flexible face-to-face training calendar, you can select any classroom course and have it delivered at a venue of your choice, offering you unparalleled convenience and exceptional value.
Course Overview
This course equips participants with the skills to plan, design, and execute high-performing email marketing campaigns using Mailchimp and Brevo. Learners will explore list segmentation, automation workflows, A/B testing, and performance analytics while mastering the art of crafting emails that convert. With a focus on AI-powered personalization, GDPR-compliant practices, and cross-platform integration, this course prepares professionals to lead email strategies that drive engagement, retention, and ROI.
Course Duration
5 Days
Target Audience
- Digital marketers and brand managers
- Entrepreneurs and e-commerce operators
- Communication officers and CRM specialists
- Agencies managing client email campaigns
- Anyone seeking to master email automation and audience engagement
Personal Impact
- Gain hands-on experience with two leading email platforms
- Build a portfolio-ready campaign and automation flow
- Strengthen their ability to lead CRM and retention strategies
- Stay ahead of trends with AI, automation, and multichannel tools
Organizational Impact
- Improve customer engagement and retention through targeted email flows
- Increase ROI on marketing spend via automation and analytics
- Build internal capacity for scalable, compliant email execution
- Ensure brand consistency and deliverability across platforms
- Leverage email as a core pillar of digital transformation
Course Level:
Course Objectives
- Build and segment email lists using Mailchimp and Brevo
- Design responsive, branded email templates using drag-and-drop editors
- Create automation workflows for onboarding, nurturing, and re-engagement
- Conduct A/B tests and optimize subject lines, CTAs, and send times
- Analyze campaign performance using built-in dashboards and GA4 integrations
- Ensure compliance with global privacy laws and ethical marketing standards
Course Outline
Module 1: Email Marketing Strategy & Fundamentals
- Email marketing trends and benchmarks
- Permission-based marketing and list hygiene
- Choosing between Mailchimp, Brevo, or hybrid use cases
Module 2: Audience Building & Segmentation
- Importing, tagging, and grouping contacts
- Behavioral segmentation and dynamic lists
- Lead capture forms and landing pages
Module 3: Email Design & Content Creation
- Using Mailchimp’s Content Studio and Brevo’s drag-and-drop editor
- Crafting compelling subject lines and preview text
- Visual hierarchy, accessibility, and mobile optimization
Module 4: Automation & Customer Journeys
- Welcome series, cart abandonment, and re-engagement flows
- Brevo’s multichannel automation (email, SMS, WhatsApp)
- Mailchimp’s Customer Journey Builder and predictive sending
Module 5: A/B Testing & Optimization
- Testing subject lines, content blocks, and send times
- Interpreting test results and applying insights
- Best practices for continuous improvement
Module 6: Analytics & Reporting
- Mailchimp and Brevo reporting dashboards
- Integrating with GA4 and CRM platforms
- ROI tracking and campaign benchmarking
Module 7: Compliance & Deliverability
- GDPR, CAN-SPAM, and Kenyan data protection laws
- Email authentication (SPF, DKIM, DMARC)
- Avoiding spam filters and improving inbox placement
Module 8: Case Study – Cross-Platform Automation
- Real-world example of a business using both Mailchimp and Brevo
- Strategy, execution, and performance metrics
- Lessons learned and application to capstone project
Module 9: Capstone Project
- Design and present a full email marketing campaign
- Include list segmentation, automation flow, and analytics plan
- Peer review and instructor feedback
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued a Skillstate Institute certificate.
TRAINING VENUE
The training will be held at a Skillstate Institute Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
Email: info@skillstateinstitute.org
Phone: +254100920301
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our Training Centre or at a convenient location. For further inquiries, please contact us on:
Email: info@skillstateinstitute.org
Phone: +254100920301
PAYMENT
Payment should be transferred to our Skillstate Institute account through a bank on or before the start of the course. Send proof of payment to info@skillstateinstitute.org