Digital Marketing & Online Brand Visibility Course

Register for this course

We are committed to delivering this course in multiple training formats to accommodate your needs. Our state-of-the-art learning facilities ensure a comfortable and engaging experience. With our flexible face-to-face training calendar, you can select any classroom course and have it delivered at a venue of your choice, offering you unparalleled convenience and exceptional value.

Course Overview

This course equips participants with the skills to design, execute, and optimize digital marketing strategies that elevate brand visibility and drive measurable growth. Learners will explore SEO, SEM, social media, email marketing, inbound funnels, and analytics, all through the lens of the evolving digital landscape. With a strong emphasis on AI-powered content creation, cross-platform integration, and ethical data practices, this course prepares professionals to lead digital transformation initiatives that resonate with modern audiences and deliver ROI.

Course Duration

5 Days

Target Audience

Marketing professionals and brand managers
Entrepreneurs and startup founders
Web developers and content strategists
Communication officers and PR teams
Anyone seeking to build or scale a digital presence

Personal Impact

Gain hands-on experience with today’s most in-demand digital tools
Build a portfolio-ready campaign and strategic plan
Strengthen their ability to lead digital initiatives with confidence
Stay ahead of trends with AI, analytics, and omnichannel strategies

Organizational Impact

Improve brand visibility and customer acquisition through digital channels
Increase ROI on marketing spend via data-driven decision-making
Build internal capacity for agile, scalable digital execution
Ensure compliance with global privacy and accessibility standards
Foster a culture of innovation and ethical digital leadership

Course Level: Intermediate

Course Objectives

Attract traffic to your website/online content and increase on sales/awareness.
Identify your audience and reach an unlimited number of prospective clients/audience using online tools and techniques.
Develop effective online marketing strategies for various types of industries and businesses.
Build and optimize websites for visibility using SEO and responsive design
Launch and manage paid campaigns across Google, Meta, and TikTok
Create compelling content using AI tools and platform-specific formats
Develop inbound marketing funnels that convert and retain audiences
Analyze performance using GA4, heatmaps, and social analytics
Align digital strategies with brand identity and ethical standards

Course Outline

Module 1: Branding & Foundations of Digital Marketing

What is Digital Marketing?
Building an Online Brand Identity
Voice, visuals, values
Personal vs. business branding
Understanding Your Audience (Buyer Personas)
Introduction to Digital Marketing Channels
SEO, content, social, email, paid ads

Module 2: Website, SEO & Content Strategy

Website Essentials for Visibility
Platforms: WordPress, Shopify, Wix
User experience (UX) basics
SEO Fundamentals
On-page, off-page, local SEO
Keyword research tools
Content Strategy: Creating a content calendar
Blogging, video, visuals, repurposing content
Voice search, schema markup, and mobile-first indexing
Tools: Ahrefs, SEMrush, Google Search Console

Module 3: Social Media Marketing & Community Building

Platform-specific strategies (TikTok, Instagram, LinkedIn, Threads)
Social Media Branding & Consistency
Organic Growth Strategies
Paid Social Media Advertising (Meta Ads, TikTok Ads)
Engaging Your Audience: Comments, DMs, Live sessions
Influencer marketing and social commerce
Community building and engagement metrics

Module 4: Email Marketing & Lead Generation

Building, Segmenting & Nurturing Your Email List
Campaign Types: Newsletters, Promotions, Automations
Tools: Mailchimp, ConvertKit, Klaviyo
Budgeting, targeting, and tracking conversions
AI-powered personalization and drip campaigns
Tools: ConvertKit, MailerLite, Brevo

Module 5: Analytics, Optimization & Brand Reputation

Tracking Performance with Google Analytics & GA4
Key Metrics: Traffic, Engagement, Conversions
Split Testing (A/B Tests)
Managing Online Reputation
Reviews, testimonials, responding to feedback
Creating Your Digital Marketing Strategy Document (Capstone)

Module 6: Inbound Marketing & Funnel Design

Attracting, engaging, and delighting audiences
Lifecycle emails and lead magnets
Funnel mapping and conversion optimization

Module 7: Ethics, Accessibility & Compliance

GDPR, cookie policies, and consent management
Inclusive content design and accessibility audits
Ethical storytelling and brand trust

Module 8: Case Study – Building a Visible Brand and Capstone Project

Real-world example of a brand scaling visibility through SEO, social, and paid media
Strategy breakdown, KPIs, and lessons learned
Design and present a full-funnel digital marketing strategy
Peer review and instructor feedback
Portfolio-ready outcome and certification showcase

Course Administration Details:

METHODOLOGY

The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued a Skillstate Institute certificate.

TRAINING VENUE

The training will be held at a Skillstate Institute Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION AND AIRPORT PICKUP

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email: info@skillstateinstitute.org
Phone: +254100920301

TAILOR-MADE

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our Training Centre or at a convenient location. For further inquiries, please contact us on:

Email: info@skillstateinstitute.org
Phone: +254100920301

PAYMENT

Payment should be transferred to our Skillstate Institute account through a bank on or before the start of the course. Send proof of payment to info@skillstateinstitute.org