Google Ad Words Course

Register for this course

We are committed to delivering this course in multiple training formats to accommodate your needs. Our state-of-the-art learning facilities ensure a comfortable and engaging experience. With our flexible face-to-face training calendar, you can select any classroom course and have it delivered at a venue of your choice, offering you unparalleled convenience and exceptional value.

Course Overview

This course provides participants with the tools, strategies, and knowledge required to effectively create and manage Google Ads campaigns. By the end of the course, participants will be proficient in setting up ad campaigns, targeting the right audience, and optimizing for better performance to drive measurable results. The course combines theoretical insights with practical application to ensure that participants gain both a deep understanding and hands-on experience.

Course Duration

5 Days

Target Audience

Digital marketing professionals looking to enhance their Google Ads skills.
Small business owners interested in utilizing Google Ads for business growth.
Marketing professionals who want to understand pay-per-click (PPC) advertising and Google Ads.
Anyone looking to transition into digital marketing or explore online advertising strategies.

Personal Impact

Enhance your skills in managing Google Ads campaigns.
Develop the ability to analyze and optimize campaigns for better ROI.
Gain confidence in setting up, running, and improving Google Ads campaigns for any business.
Improve your marketability as a digital marketing professional.

Organizational Impact

Empower organizations to run cost-effective, targeted advertising campaigns.
Help businesses boost online visibility, drive qualified leads, and increase sales through Google Ads.
Equip marketing teams with the knowledge to better allocate marketing budgets and improve ad performance.
Contribute to a more data-driven approach to marketing, improving campaign efficiency and cost-effectiveness.

Course Level: Intermediate

Course Objectives

Learn the fundamentals of Google Ads and how to leverage them for business growth.
Understand how to set up effective Google Ads campaigns, from keyword research to ad creation.
Gain the skills to track, analyze, and optimize ad performance using key metrics.
Learn advanced strategies for managing and optimizing large-scale campaigns.
Develop an understanding of different Google Ads features, including Display Ads, Search Ads, and Remarketing.

Course Outline

Module 1: Introduction to Google Ads & Campaign Setup

What is Google Ads?
Understanding Google Ads Ecosystem (Search Ads, Display Network, YouTube Ads, etc.)
Creating Your Google Ads Account
Setting Up Your First Campaign
Defining Your Campaign Goals and KPIs
Introduction to Campaign Structure: Campaign, Ad Group, and Ads
Case Study/Project: Set up your own Google Ads campaign for a local business (real-life application).

Module 2: Keyword Research & Ad Creation

The Importance of Keyword Research
Using Google Keyword Planner for Research
Grouping Keywords for Targeting
Writing Compelling Ad Copy
Choosing the Right Ad Extensions (Sitelinks, Callouts, etc.)
Case Study/Project: Conduct keyword research for a product or service and create a compelling ad copy for a Search Campaign.

Module 3: Campaign Targeting & Budgeting

Understanding Audience Targeting Options (Demographics, Interests, Remarketing, Location)
Setting Daily and Lifetime Budgets
Bidding Strategies (Manual vs. Automated Bidding)
Scheduling Ads for Maximum Impact
Understanding Ad Rank and Quality Score
Case Study/Project: Set up targeting options for a campaign and define a budget strategy for an eCommerce brand.

Module 4: Optimizing and Monitoring Campaign Performance

Understanding Key Metrics: CTR, Conversion Rate, Quality Score, and more
Using Google Ads Analytics to Monitor Campaign Performance
Troubleshooting Low-Performing Ads
Strategies to Improve Click-Through Rates (CTR) and Conversion Rates
A/B Testing for Better Performance
Case Study/Project: Analyze a campaign’s performance data and optimize an underperforming ad group for improved results.

Module 5: Advanced Strategies & Campaign Scaling

Remarketing Campaigns and Audience Segmentation
Google Display Network and YouTube Ads
Using Google Ads for Shopping Campaigns and App Promotion
Scaling Successful Campaigns
Automation Tools and Scripts for Efficient Campaign Management
Case Study/Project: Develop a remarketing strategy for an eCommerce site or an app, and create a Display Campaign targeting specific user segments.

Course Administration Details:

METHODOLOGY

The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued a Skillstate Institute certificate.

TRAINING VENUE

The training will be held at a Skillstate Institute Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION AND AIRPORT PICKUP

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email: info@skillstateinstitute.org
Phone: +254100920301

TAILOR-MADE

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our Training Centre or at a convenient location. For further inquiries, please contact us on:

Email: info@skillstateinstitute.org
Phone: +254100920301

PAYMENT

Payment should be transferred to our Skillstate Institute account through a bank on or before the start of the course. Send proof of payment to info@skillstateinstitute.org